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Trust in the Garden of Eden
As I was allowing a 60 year old Italian man to straight shave my neck last week at my regular barber (pretty cool old style barber shop – they call it a “whack”), I was suddenly struck by the notion of...
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All I want for Christmas is Simplicity – The #1 Key to Marketing Automation
The holidays are here again and every year I exclaim a combination of the same things: “Man, that year flew by” and “I really want to keep things simpler this next go around.” The fact that I say...
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The Marketing Automation Times Podcast – Justin Gray on MA Success
Our guest for this episode of the Marketing Automation Podcast is Justin Gray, CEO & Chief Marketing Evangelist for LeadMD. Justin founded LeadMD in 2009 and has spent the last 12 years helping...
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Who would win in a fight between marketing automation and a marketer?
Here is the poster The older I get the more simple things seem to become. A long time ago (nearly 20 years!) there was a book that was popular that stated “Everything I learned I Learned in...
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Talent NOT Included – What Marketing Automation Vendors Don’t want you to Know
There are a few disclosures I need to make before I start this blog post. LeadMD re-sells a popular marketing automation platform – Marketo. This is well-known. The disclaimer here is that in our...
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Dispelling the Myth of “Grunt Work”
Sometimes I find myself embarrassed to be working. It sounds ridiculous but its true. I’m not talking about coming to the office and running LeadMD, or managing our team or building revenue models or...
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Winter is Coming
The marketing automation space has been enjoying a pretty good run. Sales are up, momentum is building, the attention from major decision makers is growing, and with it so are budgets. The space has...
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Kick the Bucket
Old habits die hard. If you’ve been in marketing for any length of time, you’ve likely heard the term “buckets.” Marketers love it, but I hate it. Most marketers want to bucketize things by placing...
View ArticleLies, Deceit & Business
At first glance it seems like one of those terms may not belong, after all business is supposed to be about truth, honesty and fair dealing – right? Good business at least. We’ve always been taught...
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Marketing Automation is a robot that hates you
Did you know that? Marketing Automation now has a face. The face is on the front of a bucket, a metal bucket. At the top of the bucket is a lever that glows orange. It seems to beckon to everyone...
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Intensely personal revelations via Marketing Automation
I don’t like talking on the phone, generally, but I’m coming around. The phone, for me, has long since been something that facilitates action, i.e., when you need something or someone you reach for...
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Marketing Just Hit the Powerball with Salesforce.com’s Acquisition of Exact...
Early this morning, Salesforce.com announced definitive plans to acquire ExactTarget. For many of you who follow marketing, this is a huge deal. Salesforce has been rumored to be eyeing ET before, and...
View ArticleLead Nurturing Doesn’t Have to be Scary
Justin’s note: Jason Kort from Marketing Automation Times sent me a note a few months ago about possibly contributing to the Marketing Evangelist blog. I really liked the idea, so a few months later...
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The Contagious Power of Passion
Justin’s note: Andrea Becker who guest blogs this post this week is our VP of Marketing Services. She routinely does the impossible so her notes here on passion are both interesting and relevant. As...
View ArticleHow to Lose a Lead in 10 Days
Day 1: Send the same offer to your whole database. No lead is the same. Although much of your database may seem like it should be marketed to in a one-size-fits-all way, likely there are nuances that...
View ArticleFrom Planning to Distributing: Putting Your Content to Work
We hear that it will be the social event of the year. Scandal… drama… secrets, revealed! We wouldn’t miss it for the world darling! True, our events may be shy of reaching the Gatsby-like epicness we...
View Article5 Actionable Steps to Marketing and Sales Alignment via Data Collection
How can you take this tale of dog art success and translate it to your business? Check out the following five steps to get you there. 1. Ask Sales, ”what do you wish you knew about your prospects?” -...
View ArticleUsing Buyer Personas to Create Rock Star Content
As we discussed in our post on the role of buyer personas in high-impact content, creating personas can unlock the door to understanding the customer journey. You can create a roadmap that helps you...
View ArticleSubstance Abuse: The Fleeting Value of “Content Marketing”
Content marketing has killed the notion of value. Well, the notions of content marketing at least. Ok, really the notion of creating crap and calling it content. So, as usual, marketers have taken...
View ArticleEmail of the Month, “iWork for iCloud” – Why I Opened It…
How many times have you sat down and been completely sure of the email you are about to write? Recently, one of my favorite clients came to me with a new project. She asked me to send out an email to a...
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